Marketing Expertise

Strategic Planning

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Creative Implementation

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Results Analytics

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Recent Works

Testimonials

Laura is a hard-working team-player who has built the university's social media and digital marketing efforts from ground zero. She understands the tools of social media, and is eager to help her co-workers learn how to use them. In addition, she is frequently called upon to help write and create the content for digital marketing efforts on behalf of some of her university client, and her copy is clean, error-free and promotional in nature. In addition, in her previous role in promoting university cultural events, she often wrote press releases and feature stories for inclusion in on-campus publications as well as off-campus media. She is not afraid of hard work, long hours or new challenges.

Testimonial 1

( Bill S. )

Laura is a fantastic resource at Western Carolina University! Her experience and insight on marketing has been extremely helpful as I have tried to broaden the boundaries and scope of the WCU MPA program.

Testimonial 2

( Roger H. )

Latest Posts

California Lemon Bars

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1 cup sifted flour 1/2 cup butter 1/4 cup confectioners sugar 2 eggs, beaten 1 cup sugar 1/2 teaspoon baking powder 2 tablespoon lemon juice 2 tablespoon flour Blend 1 cup flour, 1/2 cup butter, and 1/4 cup confectioners sugar as for pastry. Press into ungreased 8″ square pan. Bake in moderate oven (350) 20

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Words of Wisdom

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For the ear tests words Just as the tongue tastes food. -Job 34:3

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Picture of Mexican Pizza

Mexican Pizza

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Olive Oil Tortillas Cream Cheese (softened) Black Beans (cooked) Cumin Oregano Cayenne Pepper Garlic Picante Sauce Onion (sliced) Tomato (sliced thin) Cheese (grated) Avocado (sliced) Preheat oven to 350. Heat a small frying pan on medium on the stovetop. Add a little olive oil. Add beans and mash them in the pan with a fork.

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Elemental Pause

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Snow-motion

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Lentil, Sweet Potato & Coconut Curry

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A yummy soup/stew, Indian comfort food. Great with a dollop of plain yogurt and a side of naan on a cold winter’s day.

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Corn Bread

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Simple, traditional southern corn bread.

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salmoncrepes

Savory Crepes with Smoked Salmon

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Never before did I think crepes could be so easy to make. A delicious brunch … great with mimosas.

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Scalloped Potatoes

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A staple dish of potatoes, onions, and cheese … serve as main course or side. In the fall, substitute a smoky cheese and apple cider in place of the milk.

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Flaky Pastry 1

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Simple pie shell for all sorts of fillings.

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Basic Pancakes

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Basic pancake recipe base. Add blueberries or other fruit to the mix as you cook. Get creative with toppings … plain yogurt, fruit.

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Baking Powder Biscuits

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No country kitchen is complete without a standard biscuit recipe.

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Scotch Eggs

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From the Irish kitchen. Great appetizer to go along with your pint of Guiness.

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Brussels Sprouts

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Fresh, locally sourced brussels sprouts are leaps and bounds tastier than any I’ve ever had from the supermarket.

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Grandma’s Stuffed Peppers

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A great vegetarian version of stuffed peppers. Yum!

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Pasta al a Greque

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A recipe I pieced together trying to emulate my favorite Greek pasta dish from Lulu’s restaurant in Sylva, NC.

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Black Bean Bowl

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Definitely a household vegetarian bean staple. Great with cornbread or rice.

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Banana and Pecan/Walnut Bread

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Great way to use those browning bananas after they become too sweet to eat.

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Cranberry Walnut Tart

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A nod to our Italian roots. Simple dessert from a small Italian cookbook that I ordered off the label of a spaghetti sauce jar.

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Chili

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Another vegetarian chili staple. You can add meat or soy crumbles.

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Oatmeal Cookies

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Original cookie recipe from the Quaker oats lid.

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Cut Out Cookies

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Cookie dough with no eggs. Try to save some of this for the actual baked cookies.

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Enable xCal in Calendar Feeds

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Just a quick FYI about 25Live and the outgoing calendar feeds (RSS, Atom, iCal) for publishing event data in digital signage, mobile apps, social media, XML, xCal.

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Not Another Super Bowl Ad Review (or Brands Must Nail Their Interactive Strategy – or Else)

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Brands must nail their interactive digital marketing strategy; whether used to promote a brand during the super bowl or to manage a crisis, social media can enhance a marketing campaign or hurt a brand.

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Alumni Emails

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Hey… will you please put this fundraiser, sales pitch, newsletter, event notification, budget update, chancellor’s update, (insert whatever type of message you have for alums here) into an email and send it to our entire alumni base? Let me first give some rationale for our typical response to this type of request. Based on market

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Social Media Housekeeping

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Whew… we did it! We just graduated roughly 1,290 Catamounts, sent away the bulk of continuing students for the summer, and can now wrap up the semester and start looking ahead to next year. This is a good time to do a bit of housekeeping in regards to administration of the social media sites that

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Facebook Ads

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Wondering whether Facebook ads would be good for your specific marketing campaign? Can you target them to a specific audience? What about the budget? If you are wondering whether Facebook ads could help you recruit students or stay connected with alumni or achieve any other marketing objective, then read this short post. Facebook ads are

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Personalized vs Bulk Communications Pieces

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A fellow member of an industry list serve posed this admissions-related question for the group, “For Admissions recruitment these days, does a personalized letter carry as much weight as a pretty publication amongst the high schoolers who receive them?” Great question! Personalized communications have a demonstrated higher ROI than bulk messaging. Doing some research on

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Converting Personal Profile to Facebook Page

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If you manage an individual profile on Facebook for an official unit of the university (rather than a Facebook page), please read this right away! You may be in violation of Facebook’s terms of service and of WCU’s Social Media Guidelines. Here’s the link to the FB help section on Converting Your Personal Account to a Facebook Page: http://www.facebook.com/help/?page=213602951994043 A

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Managing Facebook Pages – March 27, 2012

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This FREE informal session covered some basic Facebook principles, best practices, ads, analytics, and changing over to Timeline. The first in a series of meet ups for WCU Social Media Admins, this session also covered how social media fits in with our broader marketing initiatives, demonstrated strategic planning for a unit’s Facebook page(s) and introduced WCU’s Social

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WCU Social Media Guidelines

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These guidelines continue to evolve as social media evolves and should be considered a work in progress. If you have comments, questions or other feedback, please contact the Social Media Director. Social media tools can bring tremendous value to the work of the university. Individuals, departments, units, and programs utilize such tools as social networking

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WCU Video Development and Publishing Guidelines

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It has become increasingly easy from a technological viewpoint to create videos for sites such as YouTube and iTunes as well as for university websites. However, it’s important to comply with copyright and trademark law, university policies, and intellectual property and licensing considerations before creating and publishing your video. Here are the guidelines to follow.

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BRANDING: Which Side of The Force?

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Thought this was an interesting statement in an article about the Occupy Wall Street movement in yesterday’s AdAge: “…Occupy has turned out to be an incredibly powerful and extensible brand…” This is interesting from the standpoint that the Occupy Wall Street movement seems to have formed around a call to action in Adbusters magazine – which has been known

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Millennial use of social media in decision-making

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This article, posted in AdAgeBLOGS, focuses on retail shopping habits of millennials (consumers ages 16-34) but contains some info that might be helpful to those of us marketing to current and prospective college students (recruitment and event marketing). Research indicates that millenials “need help from friends and family in making just about any decision, including which

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Yeah