Converting Personal Profile to Facebook Page
Category : Marketing
If you manage an individual profile on Facebook for an official unit of the university (rather than a Facebook page), please read this right away! You may be in violation of Facebook’s terms of service and of WCU’s Social Media Guidelines.
Here’s the link to the FB help section on Converting Your Personal Account to a Facebook Page: http://www.facebook.com/help/?page=213602951994043
A few things to note there:
- Maintaining a personal account for anything other than an individual person is a violation of Facebook’s Statement of Rights and Responsibilities.
- If you don’t convert your noncompliant account to a Page, you risk permanently losing access to the account and all of its content.
- When you convert your personal account to a Facebook Page, they will transfer your current profile picture and add all your friends and subscribers as people who like your Page.
- They will also make your account’s username the Facebook web address for your Page.
No other content will be carried over to your new Page, so be sure to save any important content before beginning the conversion.
To avoid losing important content, Facebook recommends taking these steps before you convert your personal account:
- Download your profile (timeline) information. You can download a file that contains all of your sent and received messages and all of the photos and videos you’ve uploaded to Facebook.
- Appoint a new group admin to any groups you manage. The account you’re converting will lose these admin rights during the conversion process.
Converting from a personal profile to a Page will give you more benefits and probably serve your purposes better anyway. With the changeover to timeline, profiles and pages look and act very similar – both with similar level of ease of use. Pages still give you additional benefits over profiles and groups, such as the following:
- FB pages seem more “official” and credible in the eyes of your fans.
- Your admins can access FB Insights which provide visitor statistics and other analytical metrics.
- You’ll be able to utilize Facebook Ads if you ever determine to do that.
- Pages are better able to be cross-promoted (WCU and other FB pages will be able to “Like” your page for instance and tag it, etc.)
- Pages can be visible to unregistered people or non-fans.
- Pages can still utilize applications that were developed by 3rd party FB app developers and utilize social plugins (comments box or Like box embedded on webpage)
Promoting WCU’s unique programs and opportunities is one of the primary strategies for WCU’s e-marketing plan. We link to many other pages and activities when appropriate, and push them out to our audiences through our social media channels, emails, videos and overall e-marketing initiatives. WCU will be able to promote you better when you switch over to a page.
Please let us know if there is anything we can do to help you switch over or if you have any questions, concerns or other feedback about this.
Laura Huff | Digital Marketing Coordinator
Western Carolina University | Cullowhee NC 28723
828.227.3553 | http://marketing.wcu.edu | @ffuhffuh