Category : Marketing
Whew… we did it! We just graduated roughly 1,290 Catamounts, sent away the bulk of continuing students for the summer, and can now wrap up the semester and start looking ahead to next year. This is a good time to do a bit of housekeeping in regards to administration of the social media sites that we administer.
In particular, take a look at the list of admins for the Facebook pages that you manage. Who is on the list? The list should contain at least one staff member from your unit who is ultimately responsible for managing the content, the Social Marketing Director who serves as a backup admin, and other folks you may deem necessary or beneficial to administering your site. (We use a team of students to help manage the content on our sites.) As you peruse your list, ask yourself whether it’s absolutely necessary for that person to have access to the content on your page.
Why is this important? Every person with admin status can post on behalf of your page. Every post should advance some strategic initiative that you’ve planned out for your site and your overall marketing objective. And every post will impact your image and how your audience views the page. Everybody who is allowed to post on your behalf should understand the plan, the tone that you’ve set for your page, and the image that you are trying to develop.
Posts should also be coordinated so that the number of posts is just right… not too much and not too little. All administrators need to be on the same page.
Every admin account in your list is a potential security breech. If someone leaves their Facebook account open on their computer in their office, their room or in a public area, that leaves open the potential for others to hijack the account and make inappropriate posts on behalf of your page. This could happen whether the intent is malicious or in the spirit of a public prank. Be sure everyone is aware of this potential… so they do not leave their accounts open providing access to unauthorized users.
Looking at the list of admins for the sites that I manage directly, I see that four of the five team members who have access to our pages are moving on to other things in their lives and no longer need access to our official sites. So I just removed them from the admin lists. Do you have students or staff who are moving on? Be sure to remove their admin access as part of your exit procedure.
Other social media channels allow for just one set of access credentials which you may be sharing among your group of administrators (i.e. YouTube, Twitter). The same principle holds true. When someone is no longer responsible for administering your site, be sure to change the access credentials (password) so there is no unauthorized access to your official account. Be sure to share the new credentials with the others on your team who do need access (including the Social Media Director).
If you need help with any of this, please let us know. We are here to help!